ATTACK!
or not
to attack...
Although we rarely attacked our
competition,
we did pick a fight here and there.
One time was to reposition the
AOR/ClassicRock
stations as "buttrock" and sadly behind the times. It
worked.
Another you will hear, is a simple attack on the CHR station that was
suddenly
playing our music.
Listen:
Competitive
Promos
When we accomplished one of our goals, eliminating
one of our competitors, we decided to buy advertising on their station
during their last few days of rock. Not to kick them while they
were
down, but to congratulate them on the job they did, and of course to
promote
our station.
Listen:
Ad on KXRX