ATTACK!   or not to attack...
Although we rarely attacked our competition, we did pick a fight here and there.
One time was to reposition the AOR/ClassicRock stations as "buttrock" and sadly behind the times.  It worked.  Another you will hear, is a simple attack on the CHR station that was suddenly playing our music.

Listen: Competitive Promos

When we accomplished one of our goals, eliminating one of our competitors, we decided to buy advertising on their station during their last few days of rock.  Not to kick them while they were down, but to congratulate them on the job they did, and of course to promote our station.

Listen: Ad on KXRX