A PROMOTION...START TO FINISH
This page features a promotion from it's conception.  The Smashing Pumpkins were coming to town.  Virgin Records invited us to come up with a creative promotion.  Through an on-air contest, we invited 100 listeners to a secret, undisclosed location for them to meet Billy Corgan and Darcy of the Pumpkins.  In the event, which we would broadcast live, my Music Director sits next to Corgan, while the afternoon talent roams the crowd, taking questions.  The winners are sitting on pillows next to a fireplace in a tastefully, rented mansion.  The atmosphere was pleasing to both the artists and the winners.  And it sounded awesome on the air!  Keri, Marco, Bill and Dwight all deserve kudoos for this event.

Listen:  Billy Corgan Promo

THE FOLLOWING ARE ORIGINAL PLANNING SCANS
AS THE PROMOTION IDEA PROGRESSED.
Billy Corgan Promotion Outline #1Billy Corgan promotion laminate

Click on the above link to Listen to this Promo...

My handwritten Billy Corgan promo outline
The Live Liner:
Billy Corgan liner for use on-air
Details for the airstaff:
Billy Corgan memo of details for the airstaff
Details for the ENTIRE staff:
Billy Corgan memo of details for all staff
Information for the FRONT DESK:
Billy Corgan memo details for the front desk
Wrapping up a fun promotion
PHOTO: Corgan, Darcy, myselfPumpkin's Corgan & Darcy; Myself
This illustrates the complete organization, from beginning to end, of a unique
and successful promotion.  Made possible through cooperation of the
band's manager, record company, and above all our promotion staff, led
by Keri Lee, whose typed memo's are included above, which make all aspects
of the promotion clear to all.