We were able to "pirate" a Pearl Jam concert, print it to CD and
give the CD's
away in one of our direct mail campaigns. The offer of a free BOOTLEG Pearl Jam
CD gave us one of the largest responses to direct mail that has ever been seen.
The song "Better Man" was on this CD and played heavily long before being
released by the band itself.
BOOTLEG CD: Cover (top) Inside (bottom)
In another direct mail
we offered tickets to EndFest:
Just fill this out for us!
As happens occasionally, one piece was sent to a competing station employee,
which garnered this friendly response:
Another direct mail piece let them in on a
"song of the day"-type contest.